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Microsoft says AI saved it over $500 million last yea, mostly from call center automation. Impressive? Definitely. But it comes alongside 15,000 job cuts. In this post, I break down what this means for small businesses: not how to replace people, but how to use AI to reduce burnout, improve workflows, and grow without losing your team in the process.

If you’re serious about using AI, choosing the right system matters. In this post, I break down the three major players (ChatGPT, Claude, CoPilot and Gemini) what each does best, how to pick the right model for your work, and what to watch out for when it comes to privacy. Spoiler: most people are using the wrong model by default. Let’s fix that.

AI is evolving fast and for many business owners, that’s overwhelming, not exciting. At Elevate AI, we help clients cut through the noise, pivot with confidence, and build systems that evolve with tech instead of breaking under it. We’re not just here to “set up tools”, we’re here to guide, simplify, and future-proof your business without the panic.

You may have seen the claim that every ChatGPT prompt uses a bottle of water. Well, that’s more clickbait than fact. AI does use water for data center cooling, but not per prompt and not equally across systems. A recent article urges us to focus on transparency, infrastructure efficiency, and real-world tradeoffs, not scare tactics. Responsible use matters more than headlines.